Scope, honestly described
Every service below lists what is produced and what you receive at the end. Nothing is priced by the hour.
Brand Strategy & Positioning
Positioning work for people who know what they do but not yet how to say it. We build the language and the visual rules your brand runs on.
- Positioning statement and audience map
- Competitor and category review
- Tone-of-voice definition with written examples
- Brand guidelines covering colour, type and usage
Content Creation
Copy and coordinated visual content produced in batches, so your channels stay fed without a scramble every week.
- Website and profile copywriting
- Visual content direction and asset coordination
- Short-form video and image scripts
- Editable content calendar with themes
Campaign Planning
Campaigns planned backwards from an objective, with the channels, assets and timings written down before anything is made.
- Objective and success metrics agreed up front
- Channel plan matched to where your audience is
- Asset list, owners and publishing schedule
- Post-campaign review with what to change
Creative Direction
A single point of direction across everything that carries your name, so eight pieces of work still look like one studio made them.
- Creative concept development and moodboards
- Visual supervision of photography and design
- Brand consistency checks before anything ships
- Structured feedback rounds and revisions
Digital & Social Content
One idea, adapted properly for each platform instead of the same image posted everywhere with a different caption.
- Platform-specific formats and ratios
- Content distribution plan and sequencing
- Interaction and community reply guidance
- Performance review with plain-language reporting
What arrives at the end
The same service produces different handover items depending on scope. These are the types we produce most often.
Positioning documents
Written positioning, audience and messaging frameworks
Brand guidelines
Colour, type, tone and usage rules in one usable guide
Content calendars
Editable schedules with themes, formats and owners
Campaign plans
Objectives, channels, assets and timings in one plan
Copy decks
Website, profile and campaign copy in editable documents
Visual systems
Layout and image direction rules that hold a look together
Social asset sets
Platform-sized assets exported and ready to schedule
Design source files
Editable working files handed over on completion
Review reports
Plain-language summaries of what worked and what to change
Where projects usually start
Published fixed prices for the clearly defined pieces. Anything wider is quoted from your brief.
Creative Audit
A structured review of the brand and content material you already have, with a written list of what to fix first.
- Review of existing brand and content materials
- Written findings document
- Prioritised list of recommended changes
- 45-minute walkthrough call
Brand Clarity Session
A guided working session where we agree your positioning, audience and tone of voice, then write it up for you.
- Pre-session questionnaire
- Two-hour guided workshop
- Written positioning and tone-of-voice summary
- One follow-up round of questions
Content Starter
A first batch of planned, written content plus the calendar that tells you when to publish it.
- Content plan covering four weeks
- Six written pieces, ready to publish
- Visual direction notes for each piece
- Editable content calendar
Fixed entry prices cover the clearly defined pieces above. Broader project work — full brand programmes, campaign cycles and ongoing creative direction — is quoted individually: send your brief and you will receive a fixed price with a written breakdown.
How charging works
Fixed price per scope
You approve a written scope with a fixed price before work starts. Extra work is confirmed and priced before it is carried out.
Staged payments
Larger programmes are split into stages, usually an initial payment to begin and the balance on completion. The split is written into the proposal.
No hidden extras
File exports, source files and the written handover are part of the agreed scope. There is no charge for questions during a project.
Rush work
If a deadline is tight, say so at the start. We confirm whether it is achievable and what it costs before accepting.
Common questions before starting
Who do you usually work with?
Counterpoint works with individuals, entrepreneurs and small businesses. Most of our clients are people who have a clear idea of what they sell but…
How long does a project take?
A focused piece of work — a brand clarity session, a content batch or a single campaign plan — is usually completed in two to four weeks. Larger…
How do you price your work?
Smaller, clearly defined pieces are published on our Services page as fixed entry prices, so you can see the starting point without asking. Wider…
Will we receive brand guidelines?
Yes. Every positioning and brand presentation project ends with a written guide you own. At minimum it covers your positioning statement, tone of…
Can you work alongside our existing team?
Often, yes. Many clients keep their own marketing or design resource and bring us in for strategy, art direction or overflow content production. We…
How many rounds of changes are included?
Two structured revision rounds are included in every agreed scope. We collect feedback in one consolidated round rather than a running conversation,…