Recent notes
Three things worth reading first
Each note is short and written to be used. No trend reports, no listicles.
How to brief a creative project so it actually lands
The projects that run smoothly share four things in common, and none of them are about design taste.
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Brand consistency: the small rules that do the heavy lifting
Consistency is rarely about an impressive brand book. It is about a handful of small rules.
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Planning a content calendar you can keep running
Most content calendars fail in week five. Plan for the energy you actually have.
Read the noteRecurring topics
What we write about most
Briefing and scope
How to state an objective clearly enough that creative decisions can be tested against it.
Brand consistency
The small rules that keep work from different people looking like one business.
Content planning
Building a publishing cadence that survives a bad month, not just a good one.
Working with a studio
How to give feedback in one round, and why that protects both the timeline and the relationship.